Table of Contents for: Logo design

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Logo design /

ed., Julius Wiedemann.

Book Cover
Names: Wiedemann, Julius.
Published: Hong Kong ; Taschen, [2006].
Topics: Logos (Symbols) | Brand name products. | Trademarks. | Graphic arts - Dictionaries.
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Intro/case studies -- Intro : signs, image, identity, and logo design / Jörg Zintzmeyer -- Case 01 : Houston Rockets : the new look & feel of NBA team Houston Rockets / Rafael Esquer (Alfalfa) -- Case 02 : DKNY : the story of DKNY : a brand fantasy / Peter Arnell (Arnell Group) -- Case 03 : Hanover : corporate design : city on Hanover / Dmitri Lavrov (Hard Case) -- Case 04 : The Argentinean identity : the Argentinean national identity / Imagen HB -- Case 05 : Mini Cooper : Mini : relaunch of a cult brand / Interbrand -- Case 06 : Siberia Airlines : creating a new brand : the Siberia Airlines / Peter Knapp (Landor) -- Case 07 : South of Tirol : development of an umbrella brand for South Tyrol / Meta Design -- Case 08 : Acela high-speed train : Acela : designed to move people / Brent Oppenheimer (OH & CO) -- Case 09 : The Guardian : more than meets the eye, designing the Guardian / David Hillman/Pentagram -- Case 10 : Homechoice : the Homechoice manual : total corporate identity / Neville Brody (Research Studios) -- Case 11 : Corbis : the rebranding of Corbis / Carlos Segura (Segura Inc.) -- Case 12 : Mainzelmänchen : the rebirth of a classic German TV series / Pia Kemper (Simon & Goetz) -- Case 13 : Unilever : adding vitality to life / Lee Comber (Wolff Ollins) --
Logo chapters -- Creative industry : designers and design offices, architects and architecture offices, photographers, ad agencies, branding companies, artists, industrial & product designers, illustrators, film production companies -- Events & entertainment : championships, contests, fairs, festivals, shows, theatre co. -- Fashion & apparel : clothing, footwear, eyewear, accessories -- Institutions, government & regional : organizations, associations, universities, colleges, schools, foundations, sport clubs, city and state identity, communities, countries -- Media : TV, radio, magazines, newspapers, films, books, Web sites, portals, publishers, campaigns -- Music : brands, musicians, DJs, record labels, music Web sites, portals, concerts, music festivals -- Retailers & food outlets : stores, markets, supermarkets, dept. stores, online-stores, restaurants, bars -- Service business : logistics, insurance, banking, telecommunication -- Miscellaneous : transport, food, beverage, sport, electronics, hotels, spas, travel agencies, yoga institutes, night-clubs.

Table of Contents for: Logo design