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Business marketing management /

Frank G. Bingham, Jr., Barney T. Raffield III.

Book Cover
Main Author: Bingham, Frank G.
Other Names: Raffield, Barney T. | Bingham, Frank G.
Published: Cincinnati, Ohio : South-Western College, c1995.
Topics: Industrial procurement - Management. | Industrial marketing - United States - Case studies. | Industrial marketing - Management. | Industrial procurement - United States - Case studies.
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000 01110cam a2200301 a 4500
001 9421621
005 20080720194108.0
008 940209s1995 ohua b 001 0 eng
020 |a0538836784
035 |a(OCoLC)ocm30036427
035 |9AZE-1244
035 |a(ARUdb)86006
040 |aDLC|cDLC|dICA|dARUdb
043 |an-us---
050 00|aHF5415.1263|b.B56 1995
082 00|a658.8|220
100 1 |aBingham, Frank G.
245 00|aBusiness marketing management /|cFrank G. Bingham, Jr., Barney T. Raffield III.
260 |aCincinnati, Ohio :|bSouth-Western College,|cc1995.
300 |axxviii, 675 p. :|bill. ;|c24 cm.
500 |aRev. ed. of: Business to business marketing management. c1990.
504 |aIncludes bibliographical references and index.
650 0|aIndustrial procurement|xManagement.
650 0|aIndustrial marketing|zUnited States|xCase studies.
650 0|aIndustrial marketing|xManagement.
650 0|aIndustrial procurement|zUnited States|xCase studies.
700 1 |aRaffield, Barney T.
700 1 |aBingham, Frank G.|tBusiness to business marketing management.

Staff View for: Business marketing management