More Details for: Business marketing management

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Business marketing management /

Frank G. Bingham, Jr., Barney T. Raffield III.

Book Cover
Main Author: Bingham, Frank G.
Other Names: Raffield, Barney T. | Bingham, Frank G.
Published: Cincinnati, Ohio : South-Western College, c1995.
Topics: Industrial procurement - Management. | Industrial marketing - United States - Case studies. | Industrial marketing - Management. | Industrial procurement - United States - Case studies.
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Physical Description: xxviii, 675 p. : ill. ; 24 cm.
Includes: Includes bibliographical references and index.
ISBN: 0538836784
Notes: Rev. ed. of: Business to business marketing management. c1990.
Other Names: Raffield, Barney T.
Bingham, Frank G. Business to business marketing management.

More Details for: Business marketing management