More Details for: Alliance brand : fulfilling the promise

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Alliance brand : fulfilling the promise of partnering /

Mark Darby.

Book Cover
Main Author: Darby, Mark.
Published: Chichester, England ; John Wiley & Sons, c2006.
Topics: Strategic alliances (Business)
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Physical Description: xxxii, 376 p. : ill. ; 24 cm.
Includes: Includes bibliographical references (p. [357]-362) and index.
ISBN: 0470032189 (hbk.)
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More Details for: Alliance brand : fulfilling the promise