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Customer relationship management : the bottom line to optimizing your ROI /

Jon Anton, Natalie L. Petouhoff.

Book Cover
Main Author: Anton, Jon.
Other Names: Petouhoff, Natalie L.
Published: Upper Saddle River, N.J. : Prentice Hall, c2002.
Edition: 2nd ed.
Series: Neteffect series. Management skills.
Topics: Customer relations - Management - Statistical models. | Customer relations - Management - Case studies.
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Location & Availability for: Customer relationship management : the b