Location & Availability for: Internal marketing : tools and concepts

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Internal marketing [electronic resource] : tools and concepts for customer-focused management /

Pervaiz K. Ahmed and Mohammed Rafiq.

Book Cover
Main Author: Ahmed, Pervaiz K.
Other Names: Rafiq, Mohammed.
Published: Amsterdam ; Elsevier Butterworth-Heinemann, 2004.
Topics: Marketing - Management. | Marketing - Management - Case studies. | Organizational effectiveness. | Organizational effectiveness - Case studies. | Relationship marketing. | Customer relations.
Genres: Electronic books.
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Location & Availability for: Internal marketing : tools and concepts