Ahmed, Pervaiz K.Rafiq, Mohammed. (2004) Internal marketingtools and concepts for customer-focused management Amsterdam ; Elsevier Butterworth-Heinemann,MLA Citation
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Internal marketing [electronic resource] : tools and concepts for customer-focused management /
Pervaiz K. Ahmed and Mohammed Rafiq.
|Main Author:||Ahmed, Pervaiz K.|
|Other Names:||Rafiq, Mohammed.|
|Published:||Amsterdam ; Elsevier Butterworth-Heinemann, 2004.|
|Topics:||Marketing - Management. | Marketing - Management - Case studies. | Organizational effectiveness. | Organizational effectiveness - Case studies. | Relationship marketing. | Customer relations.|