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Security breaches and consumer trust : can Saks Fifth Avenue recover? /

Meredith Mosley, Lorynn Divita.

Book Cover
Author: Mosley, Meredith
Other Names: Divita, Lorynn,
Published: London, UK : Bloomsbury Publishing, 2019.
Topics: Dress accessories - Case studies. | Fashion design - Case studies. | Cosmetics industry - Case studies. | Clothing trade - Case studies. | Fashion - Case studies. | Business - Case studies. | Customer relations - Management - Case studies. | Computer security - Case studies. | Saks & Company (New York, N.Y.) - Public opinion - Case studies. | Saks & Company (New York, N.Y.) - Marketing - Case studies.
Regions: United States - Case studies.
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006 m d
007 cr un ---uuuua
008 190730s2019 nyu ob 000 0 eng d
024 8 |a9781350989955.0006
035 |a(OCoLC)1110717185
035 |a(UtOrBLW)bpp09263608
035 |a(SAIdb)371083
040 |aUtOrBLW|beng|erda|cUtOrBLW|dSAIdb
050 4|aHF5415.5|b.M67 2019
100 1 |aMosley, Meredith,|eauthor.
245 10|aSecurity breaches and consumer trust :|bcan Saks Fifth Avenue recover? /|cMeredith Mosley, Lorynn Divita.
264 1|aLondon, UK :|bBloomsbury Publishing,|c2019.
300 |a1 online resource (5 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aPublic case, Introductory.
502 |aContains extended teaching notes.
504 |aIncludes bibliographical references.
520 |a"Each day retailers face challenges in protecting their customers' personal and credit card information stored in systems that are at risk of being hacked and consequently of this information being exposed. Cybercrime and security breaches cost retailers, both financially and in terms of the negative publicity they receive. Saks Fifth Avenue faced this situation when they experienced a breach in their security system that led to their customers' information being exposed. This resulted in a customer service and public relations problem that the Hudson's Bay Company (parent company to Saks Fifth Avenue) had to address immediately in the hopes that they could rebuild their customers' trust. Students are asked to identify and/or weigh the benefits and drawbacks of alternative solutions to resolve this situation from the perspective of Hudson's Bay Company management, as well as justifying the best option for implementation."--Bloomsbury Publishing.
610 20|aSaks & Company (New York, N.Y.)|xPublic opinion|vCase studies.
610 20|aSaks & Company (New York, N.Y.)|xMarketing|vCase studies.
650 0|aDress accessories|vCase studies.
650 0|aFashion design|vCase studies.
650 0|aCosmetics industry|vCase studies.
650 0|aClothing trade|vCase studies.
650 0|aFashion|vCase studies.
650 0|aBusiness|vCase studies.
650 0|aCustomer relations|xManagement|vCase studies.
650 0|aComputer security|vCase studies.
651 0|aUnited States|vCase studies.
700 1 |aDivita, Lorynn,|eauthor.
710 2 |aBloomsbury (Firm)|eissuing body.
856 40|3Bloomsbury Fashion Business Cases|u|yAvailable to SAIC students, faculty and staff
975 |aBloomsbury Fashion Business Cases

Staff View for: Security breaches and consumer trust : c