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P & G's success story in China /

written by Komal Chary, under the direction of Vivek Gupta.

Book Cover
Author: Chary, Komal
Published: [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, 2006.
Topics: Business planning - China - Case studies. | International business enterprises - Social aspects - China - Case studies. | Procter & Gamble Company - Case studies.
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007 cr |n||||||||a
008 160617s2006 ii a eob 000 0 eng d
019 |a959235689
035 |a(OCoLC)ocn959239016
035 |a(UIUdb)8161900
040 |aALSTP|beng|erda|cALSTP|dOCLCO|dUIU|dUIUdb
043 |aa-cc---
049 |aUIUU|oskip
100 1 |aChary, Komal,|eauthor.
245 10|aP & G's success story in China /|cwritten by Komal Chary, under the direction of Vivek Gupta.
264 1|a[Hyderabad, Andhra Pradesh] :|bIBS Center for Management Research,|c2006.
300 |a1 online resource (15 pages) :|btables
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |adata file|2rda
500 |aTitle from resource description page (viewed June 17, 2016).
500 |aCase number: BSTR194.
504 |aIncludes bibliographical references.
520 |aThe case discusses the entry and expansion strategies of US-based FMCG giant P&G in the Chinese FMCG industry. It discusses in depth the localization strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
546 |aIn English.
610 20|aProcter & Gamble Company|vCase studies.
650 0|aBusiness planning|zChina|vCase studies.
650 0|aInternational business enterprises|xSocial aspects|zChina|vCase studies.
856 40|3Alexander Street Press - Full text online|uhttp://www.library.illinois.edu/proxy/go.php?url=http://www.aspresolver.com/aspresolver.asp?IBUS;2779390|xUIU
938 |aAlexander Street|bALSP|nASP2779390/ibus
994 |aC0|bUIU

Staff View for: P & G's success story in China