Chary, Komal. () P & G's success story in China /MLA Citation
Chary, Komal. P & G's Success Story In China. : . Print.
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P & G's success story in China /
written by Komal Chary, under the direction of Vivek Gupta.
|Published:||[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, 2006.|
|Topics:||Business planning - China - Case studies. | International business enterprises - Social aspects - China - Case studies. | Procter & Gamble Company - Case studies.|
|Physical Description:||1 online resource (15 pages) : tables
|Includes:||Includes bibliographical references.
|Language Note:||In English.
|Summary:||The case discusses the entry and expansion strategies of US-based FMCG giant P&G in the Chinese FMCG industry. It discusses in depth the localization strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
|Notes:||Title from resource description page (viewed June 17, 2016).
Case number: BSTR194.