More Details for: P & G's success story in China

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P & G's success story in China /

written by Komal Chary, under the direction of Vivek Gupta.

Book Cover
Author: Chary, Komal
Published: [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, 2006.
Topics: Business planning - China - Case studies. | International business enterprises - Social aspects - China - Case studies. | Procter & Gamble Company - Case studies.
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Physical Description: 1 online resource (15 pages) : tables
Includes: Includes bibliographical references.
Language Note: In English.
Summary: The case discusses the entry and expansion strategies of US-based FMCG giant P&G in the Chinese FMCG industry. It discusses in depth the localization strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
Notes: Title from resource description page (viewed June 17, 2016).
Case number: BSTR194.

More Details for: P & G's success story in China