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Unilever's strategies in China /

written by Jayatri Das Gupta, under the direction of Sanjib Dutta.

Book Cover
Author: Gupta, Jayatri Das
Published: [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2004]
Topics: Business planning - China - Case studies. | International business enterprises - China - Case studies. | Unilever (Firm) - Case studies.
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008 160617s2004 ii a eob 000 0 eng d
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035 |a(OCoLC)ocn959239174
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040 |aALSTP|beng|erda|cALSTP|dOCLCO|dUIU|dUIUdb
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049 |aUIUU|oskip
100 1 |aGupta, Jayatri Das,|eauthor.
245 10|aUnilever's strategies in China /|cwritten by Jayatri Das Gupta, under the direction of Sanjib Dutta.
264 1|a[Hyderabad, Andhra Pradesh] :|bIBS Center for Management Research,|c[2004]
264 4|c©2004
300 |a1 online resource (13 pages) :|btables
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |adata file|2rda
500 |aTitle from resource description page (viewed June 17, 2016).
500 |aCase code: BSTR131.
504 |aIncludes bibliographical references.
520 |aIn spite of major difficulties, Unilever was committed to building and sustaining a successful business in China. The company therefore adopted several measures like enhanced research and development, modern management systems and large scale organizational restructuring to anticipate and integrate the needs and aspirations of the Chinese customers into its growth plan. In the mid 1980s and 1990s, the large number of joint ventures entered by the company failed to earn profits for the multinational and also proved unsuccessful in integrating Unilever to mainstream Chinese economy. Therefore, in 1999, the company entered into large scale consolidation and integrated its various units under one holding company.
546 |aIn English.
610 20|aUnilever (Firm)|vCase studies.
650 0|aBusiness planning|zChina|vCase studies.
650 0|aInternational business enterprises|zChina|vCase studies.
856 40|3Alexander Street Press - Full text online|u;2779366|xUIU
938 |aAlexander Street|bALSP|nASP2779366/ibus
994 |aC0|bUIU

Staff View for: Unilever's strategies in China