Gupta, Jayatri Das. () Unilever's strategies in China /MLA Citation
Gupta, Jayatri Das. Unilever's Strategies In China. : . Print.
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Unilever's strategies in China /
written by Jayatri Das Gupta, under the direction of Sanjib Dutta.
|Author:||Gupta, Jayatri Das|
|Published:||[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, |
|Topics:||Business planning - China - Case studies. | International business enterprises - China - Case studies. | Unilever (Firm) - Case studies.|
|Physical Description:||1 online resource (13 pages) : tables
|Includes:||Includes bibliographical references.
|Language Note:||In English.
|Summary:||In spite of major difficulties, Unilever was committed to building and sustaining a successful business in China. The company therefore adopted several measures like enhanced research and development, modern management systems and large scale organizational restructuring to anticipate and integrate the needs and aspirations of the Chinese customers into its growth plan. In the mid 1980s and 1990s, the large number of joint ventures entered by the company failed to earn profits for the multinational and also proved unsuccessful in integrating Unilever to mainstream Chinese economy. Therefore, in 1999, the company entered into large scale consolidation and integrated its various units under one holding company.
|Notes:||Title from resource description page (viewed June 17, 2016).
Case code: BSTR131.