Table of Contents for: International strategy : context, concep

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International strategy : context, concepts and implications /

David Collis, Harvard Business School.

Book Cover
Author: Collis, David J.
Published: Chichester, West Sussex : John Wiley and Sons Ltd., 2014.
Topics: International business enterprises - Management. | Strategic planning. | Strategic alliances (Business) | Competition. | BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
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Introduction Motivation and definition--What is international strategy? PART ONE. The Context Facing International Firms -- The Ubiquity and Importance of International Competition -- Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? -- What Is Distinctively Different about International Strategy? -- What Is Uniquely Strategic about International Strategy? -- Generic International Strategies -- Choice of Generic International Strategy PART THREE. Managerial Implications -- What Product? -- Which Country? -- Where Locate? -- How Organize? -- The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now?
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Table of Contents for: International strategy : context, concep