Location & Availability for: Cases on consumer-centric marketing mana

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Cases on consumer-centric marketing management [electronic resource] /

Vimi Jham and Sandeep Puri, editors.

Book Cover
Names: Jham, Vimi, | Puri, Sandeep,
Published: Hershey, PA : Business Science Reference, [2014]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Topics: Marketing - Management - Case studies. | Customer relations - Case studies. | Customer services - Case studies. | Consumer behavior - Case studies.
Genres: Electronic books. | Case studies.
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Location & Availability for: Cases on consumer-centric marketing mana