Jham, Vimi,Puri, Sandeep. (Eds.) ([2014) Cases on consumer-centric marketing managementHershey, PA : Business Science Reference,MLA Citation
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Cases on consumer-centric marketing management [electronic resource] /
Vimi Jham and Sandeep Puri, editors.
|Names:||Jham, Vimi, | Puri, Sandeep,|
|Published:||Hershey, PA : Business Science Reference, |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|Topics:||Marketing - Management - Case studies. | Customer relations - Case studies. | Customer services - Case studies. | Consumer behavior - Case studies.|
|Genres:||Electronic books. | Case studies.|