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Handbook of relationship marketing /

Jagdish N. Sheth, Atul Parvatiyar, editors.

Book Cover
Names: Sheth, Jagdish N. | Parvatiyar, Atul.
Published: Thousand Oaks : Sage Publications, ©2000.
Topics: Relationship marketing. | Marketing relationnel. | Relatiemarketing. | Beziehungsmanagement. | Beziehungsmarketing. | Marketing. | Kundenmanagement - Marketing - Handbuch. | Beziehungsmanagement. | Marketing.
Genres: Aufsatzsammlung.
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001 1353595
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008 990921s2000 caua b 001 0 eng
010 |a 99050408
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020 |a0761918108|q(cloth ;|qalk. paper)
020 |a9780761918103|q(cloth ;|qalk. paper)
020 |a0761918116
020 |a9780761918110
035 |a(OCoLC)ocm42428852
035 |a(EIUdb)526095
042 |apcc
049 |aIADA
050 00|aHF5415.55|b.H36 2000
082 00|a658.8|221
084 |a85.40|2bcl
084 |aQP 600|2rvk
084 |aQP 621|2rvk
245 00|aHandbook of relationship marketing /|cJagdish N. Sheth, Atul Parvatiyar, editors.
246 30|aRelationship marketing
260 |aThousand Oaks :|bSage Publications,|c©2000.
300 |axvi, 660 pages :|billustrations ;|c24 cm
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
504 |aIncludes bibliographical references and index.
505 00|tThe domain and conceptual foundations of relationship marketing /|rAtul Parvatiyar and Jagdish N. Sheth --|tRelationship marketing : the U.K. perspective /|rAdrian Payne --|tThe IMP perspective : assets and liabilities of business relationships /|rHåkan Håkansson and Ivan J. Snehota --|tRelationship marketing : the Nordic school perspective /|rChristian Grönroos --|tThe evolution of relationship marketing /|rJagdish N. Sheth and Atul Parvatiyar --|tRelationship marketing of services : growing interest, emerging perspectives /|rLeonard L. Berry --|tRelationship marketing in consumer markets : antecedents and consequences /|rJagdish N. Sheth and Atul Parvatiyar --|tRelationship marketing and distribution channels /|rBarton A. Weitz and Sandy D. Jap --|tAn integrated model of buyer-seller relationships /|rDavid T. Wilson --|tStrategic alliances : a synthesis of conceptual foundations /|rP. Rajan Varadarajan and Margaret H. Cunningham --|tToward a theory of business alliance formation /|rJagdish N. Sheth and Atul Parvatiyar --|tRelationship marketing in mass markets /|rC.B. Bhattacharya and Ruth N. Bolton --|tMembership customers and relationship marketing /|rThomas W. Gruen --|tAffinity partnering : conceptualization and issues /|rVanitha Swaminathan and Srinivas K. Reddy --|tRelationship marketing and key account management /|rJoseph P. Cannon and Narakesari Narayandas --|tHorizontal alliances for relationship marketing /|rDavid W. Cravens and Karen S. Cravens --|tSupplier partnering /|rJohn T. Mentzer --|tRelationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization /|rRobert M. Morgan --|tOrganizing for relationship marketing /|rIan Gordon --|tInformation technology : its role in building, maintaining, and enhancing relationships /|rRajendra S. Sisodia and David B. Wolfe --|tCustomer profitability : analysis and design issues /|rKaj Storbacka --|tDeveloping a curriculum to enhance teaching of relationship marketing /|rJoseph P. Cannon and Jagdish N. Sheth --|tRelationship marketing : paradigm shift or shaft? /|rJagdish N. Sheth.
650 0|aRelationship marketing.
650 6|aMarketing relationnel.
650 7|aRelationship marketing.|2fast|0(OCoLC)fst01093590
650 17|aRelatiemarketing.|2gtt
650 07|aBeziehungsmanagement.|0(DE-588)4326109-7|2gnd
650 07|aBeziehungsmarketing.|0(DE-588)4789127-0|2gnd
650 07|aMarketing.|0(DE-588)4037589-4|2gnd
650 7|aKundenmanagement|xMarketing|vHandbuch.|2idszbz
650 07|aBeziehungsmanagement.|2swd
650 07|aMarketing.|2swd
655 4|aAufsatzsammlung.
700 1 |aSheth, Jagdish N.
700 1 |aParvatiyar, Atul.
776 08|iOnline version:|tHandbook of relationship marketing.|dThousand Oaks : Sage Publications, ©2000|w(OCoLC)891666996
856 42|3Publisher description|u
994 |a92|bIAD

Staff View for: Handbook of relationship marketing