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APA Citation

Sheth, Jagdish N.Parvatiyar, Atul. (Eds.) (©2000) Handbook of relationship marketing /Thousand Oaks : Sage Publications,

MLA Citation

Sheth, Jagdish N.Parvatiyar, Atul., eds. Handbook Of Relationship Marketing. Thousand Oaks : Sage Publications, ©2000. Print.