More Details for: Managing the China challenge : how to ac

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Managing the China challenge : how to achieve corporate success in the People's Republic /

Kenneth Lieberthal.

Book Cover
Main Author: Lieberthal, Kenneth.
Published: Washington, D.C. : Brookings Institution Press, c2011.
Topics: International business enterprises - China. | Business planning - China.
Regions: China - Commercial policy. | China - Economic policy - 2000-
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Physical Description: xviii, 149 p. : ill. ; 24 cm.
Includes: Includes bibliographical references (p. 133-141) and index.
ISBN: 9780815722045 (acid-free paper)
0815722044 (acid free paper)
Summary: "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by the publisher.
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More Details for: Managing the China challenge : how to ac