Lieberthal, Kenneth. (2011) Managing the China challenge :how to achieve corporate success in the People's Republic Washington, D.C. : Brookings Institution Press,MLA Citation
Lieberthal, Kenneth. Managing The China Challenge: How To Achieve Corporate Success In The People's Republic. Washington, D.C. : Brookings Institution Press, 2011. Print.
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Managing the China challenge : how to achieve corporate success in the People's Republic /
|Main Author:||Lieberthal, Kenneth.|
|Published:||Washington, D.C. : Brookings Institution Press, c2011.|
|Topics:||International business enterprises - China. | Business planning - China.|
|Regions:||China - Commercial policy. | China - Economic policy - 2000-|
|Physical Description:||xviii, 149 p. : ill. ; 24 cm.
|Includes:||Includes bibliographical references (p. 133-141) and index.
|ISBN:||9780815722045 (acid-free paper)
0815722044 (acid free paper)
|Summary:||"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by the publisher.