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Table of Contents for: CRM fundamentals

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CRM fundamentals [electronic resource] /

Scott Kostojohn, Mathew Johnson, Brian Paulen ; technical reviewer, Tom McKinnie.

Book Cover
Main Author: Kostojohn, Scott.
Other Names: Johnson, Mathew. | Paulen, Brian. | McKinnie, Tom.
Published: [New York, N.Y.] : Apress, c2011.
Topics: Customer relations - Management. | Customer relations - Management - Data processing. | Electronic commerce.
Genres: Electronic books.
Online Access: SpringerLink Access available to Wheaton College users only.
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Table of Contents for: CRM fundamentals