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Kostojohn, Scott., Johnson, Mathew., Paulen, Brian.McKinnie, Tom. (2011) CRM fundamentals[New York, N.Y.] : Apress,
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CRM fundamentals [electronic resource] /
Scott Kostojohn, Mathew Johnson, Brian Paulen ; technical reviewer, Tom McKinnie.
| Main Author: | Kostojohn, Scott. |
|---|---|
| Other Names: | Johnson, Mathew. | Paulen, Brian. | McKinnie, Tom. |
| Published: | [New York, N.Y.] : Apress, c2011. |
| Topics: | Customer relations - Management. | Customer relations - Management - Data processing. | Electronic commerce. |
| Genres: | Electronic books. |
| Online Access: |
SpringerLink (Opens in a new window) Access available to Wheaton College users only. |
| Tags: | Add |
| 000 | 02156cam a2200481Ma 4500 |
|---|---|
| 001 | 625903 |
| 003 | WHEdb |
| 005 | 20120324120600.0 |
| 006 | m d |
| 007 | cr zn| |
| 008 | 111117s2011 nyua o 001 0 eng d |
| 019 | |a768763689 |
| 020 | |z9781430235903 (pbk.) |
| 020 | |a9781430235910 (electronic) |
| 020 | |a1430235918 (electronic) |
| 020 | |z143023590X |
| 035 | |a(OCoLC)ocn767857043 |
| 040 | |aB24X7|cB24X7|dGW5XE |
| 049 | |aILLA |
| 050 | 14|aHF5415.5|b.K67 2011eb |
| 082 | 04|a658.8/12|223 |
| 100 | 1 |aKostojohn, Scott. |
| 245 | 10|aCRM fundamentals|h[electronic resource] /|cScott Kostojohn, Mathew Johnson, Brian Paulen ; technical reviewer, Tom McKinnie. |
| 246 | 3 |aCustomer relations management fundamentals |
| 260 | |a[New York, N.Y.] :|bApress,|cc2011. |
| 300 | |a1 online resource. |
| 490 | 0 |aThe expert's voice in information technology |
| 500 | |aTitle from title screen. |
| 500 | |aIncludes index. |
| 520 | |a"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover. |
| 650 | 0|aCustomer relations|xManagement. |
| 650 | 0|aCustomer relations|xManagement|xData processing. |
| 650 | 0|aElectronic commerce. |
| 655 | 0|aElectronic books. |
| 700 | 1 |aJohnson, Mathew.|4aut |
| 700 | 1 |aPaulen, Brian.|4aut |
| 700 | 1 |aMcKinnie, Tom.|4rev |
| 776 | 08|iPrint version:|aKostojohn, Scott.|tCRM fundamentals.|d[Berkeley, Calif.] : Apress ; New York : Distributed to the book trade worldwide by Springer Science+Business Media, c2011|z9781430235903|w(OCoLC)764690923 |
| 797 | 2 |aSpringerLink (Online service) |
| 852 | |bbebk|t1 |
| 856 | 40|3SpringerLink|uhttp://ezproxy.wheaton.edu/login?url=http://dx.doi.org/10.1007/978-1-4302-3591-0|zAccess available to Wheaton College users only. |
| 938 | |aBooks 24x7|bB247|nbkb00043817 |
| 994 | |a92|bILL |