Barden, Phil. () Decoded :the science behind why we buyMLA Citation
Barden, Phil. Decoded: The Science Behind Why We Buy. : . Print.
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Decoded : the science behind why we buy /
Phil Barden ; foreword by Rory Sutherland.
|Main Author:||Barden, Phil|
|Published:||Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013.|
|Topics:||Consumer behavior. | Marketing - Psychological aspects.|