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Decoded : the science behind why we buy /

Phil Barden ; foreword by Rory Sutherland.

Book Cover
Main Author: Barden, Phil
Published: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013.
Topics: Consumer behavior. | Marketing - Psychological aspects.
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University of Illinois at Urbana-Champaign

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Location & Availability for: Decoded : the science behind why we buy