Pt. I. History. A brief economic history of beer / Eline Poelmans and Johan F.M. Swinnen -- Beer production, profits, and public authorities in the Renaissance / Richard W. Unger -- Standards and international trade integration : a historical review of the German 'Reinheitsgebot' / Frank van Tongeren -- Brewing nation : war, taxes, and the growth of the British beer industry in the eighteenth and nineteenth centuries / John V.C. Nye -- Belgian beers : where history meets globalization / Damiaan Persyn, Johan F.M. Swinnen, and Stijn Vanormelingen -- pt. II. Consumption. Cold comfort in hard times : do people drink more beer during recessions? / Donald G. Freeman -- Beer-drinking nations : the determinants of global beer consumption / Liesbeth Colen and Johan F.M. Swinnen -- Recent economic developments in the import and craft segments of the US brewing industry / Carol Horton Tremblay and Victor J. Tremblay -- Culture and beer preferences / Jill J. McCluskey and Sanatan Shreay -- pt. III. Industrial organization. Competition policy towards brewing : rational response to market power or unwarranted Interference in efficient markets? / Margaret E. Slade -- Developments in US merger policy : the beer industry as lens / Kenneth G. Elzinga and Anthony W. Swisher -- The growth of television and the decline of local beer / Lisa M. George -- Determinants of the concentration in beer markets in Germany and the United States : 1950-2005 / William James Adams -- How the east was won : the foreign takeover of the eastern European brewing industry / Johan F.M. Swinnen and Kristine Van Herck -- pt. IV. The new beer markets. Beer battles in China : the struggle over the world's largest beer market / Junfei Bai ... [et al.] -- From vodka to Baltika : a perfect storm in the Russian beer market / Koen Deconinck and Johan F.M. Swinnen -- Opening the beer gates : how liberalization caused growth in India's beer market / Abhimanyu Arora ... [et al.] -- pt. V. Conclusion. Beeronomics : the economics of beer and brewing / Johan F.M. Swinnen and Thijs Vandemoortele.
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