Swinnen, Johan F. M.. (Eds.) (2011) The economics of beer /Oxford ; Oxford University Press,MLA Citation
Swinnen, Johan F. M.,eds. The Economics Of Beer. Oxford : Oxford University Press, 2011. Print.
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The economics of beer /
edited by Johan F.M. Swinnen.
|Names:||Swinnen, Johan F. M.|
|Published:||Oxford ; Oxford University Press, 2011.|
|Topics:||Beer industry. | Beer - Economic aspects.|
Contributor biographical information (Opens in a new window)
Publisher description (Opens in a new window)
|Physical Description:||xxii, 375 p. : ill. ; 24 cm.
|Includes:||Includes bibliographical references and index.
|Summary:||"Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments."--Dust jacket.
|Notes:||Acquired through the Charles B. Robison Lecture Fund Class of 1934 in Honor of Katherine Parkins Robison Class of 1937
Swinnen, Johan F. M., 1962-