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Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /

by Weinstein, Art Published c1987

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Divide and conquer : target your customers through market segmentation /

by Webber, Harry Published c1998

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The nature of marketing : marketing to the swarm as well as the herd /

by Brymer, Chuck Published 2009

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Making niche marketing work : how to grow bigger by acting smaller /

by Linneman, Robert E. Published c1991

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Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /

by Weinstein, Art Published c1994

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Niche and grow rich : practical ways of turn your ideas into a business /

by Sander, Jennifer Basye Published c2003

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Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow /

by Schreiber, Alfred L. Published c2001

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Radio's niche marketing revolution : futuresell /

by Herweg, Godfrey W. Published c1997

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Multicultural marketing : selling to a diverse America /

by Rossman, Marlene L. Published c1994

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The long tail : why the future of business is selling less of more /

by Anderson, Chris Published c2006

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Precision marketing : maximizing revenue through relevance /

by Zoratti, Sandra Published 2012

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Hospitality sales and advertising /

by Abbey, James R. Published c1998

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Wonder woman : marketing secrets for the trillion-dollar customer /

by Ellwood, Iain Published 2008

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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /

by Morse, David R. Published c2009

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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program /

by Peppers, Don Published 1999

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That's marketing : understanding consumer behavior /

Published c1999

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Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing /

by Hollander, Stanley C. Published c1992

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Gerontographics : life-stage segmentation for marketing strategy development /

by Moschis, George P. Published 1996

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The online customer : new data mining and marketing approaches /

by Yang, Yinghui Published c2006

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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management /

by Nevaer, Louis E. V. Published c2004

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