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APA Citation
Ambler, Tim.Tellis, Gerard J.. (Eds.) (2007) The Sage handbook of advertising /London : SAGE,
MLA CitationAmbler, Tim.Tellis, Gerard J.,eds. The Sage Handbook Of Advertising. London : SAGE, 2007. Print.
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The Sage handbook of advertising /
edited by Tim Ambler and Gerald J. Tellis.
| Names: | Ambler, Tim. | Tellis, Gerard J. |
|---|---|
| Published: | London : SAGE, 2007. |
| Topics: | Advertising. |
| Tags: | Add |
| 000 | 02170cam a22003258a 4500 |
|---|---|
| 001 | 333325 |
| 005 | 20080220181522.0 |
| 008 | 070329s2007 enk 000 0 eng |
| 015 | |aGBA749531|2bnb |
| 016 | 7 |a013778934|2Uk |
| 020 | |a9781412918862 (hbk.) |
| 020 | |a1412918863 (hbk.) |
| 035 | |a(OCoLC)ocn148306489 |
| 040 | |aUKM|cUKM|dBAKER|dBTCTA|dYDXCP|dBWK|dVVN|dIBZ |
| 049 | |aIBZB|mno|rrep |
| 082 | 04|a659.1|222 |
| 092 | |a659.1|bS129a |
| 245 | 04|aThe Sage handbook of advertising /|cedited by Tim Ambler and Gerald J. Tellis. |
| 260 | |aLondon :|bSAGE,|c2007. |
| 263 | |a200710 |
| 300 | |ap. cm. |
| 505 | 0 |aOverview : Handbook of advertising ; A brief history of advertising ; Integrated marketing communications ; Advertising and brand equity -- How advertising works : Understanding advertising effectiveness from a psychological perspective ; Reinforcement and low attention processing ; The role of consumer memory in advertising ; Emotions in advertising ; Metaphor in advertising -- Advertising practice : Client-agency relationships ; The creative brief and its strategic role in the campaign development process ; Account planning ; Learning from case studies of effectiveness -- Analysis : Pretesing ; Advertising tracking ; Advertising response models ; Advertising effectiveness in contemporary markets -- Planning : Advertising creativity ; Media planning ; A fresh view of the Advertising budget process ; Essentials of planning media schedules ; Peer-to-peer media opportunities ; Communication and new product adoption -- The advertising environment : Advertising regulation ; Advertising ethics ; Advertising across cultures ; Advertising to vulnerable segments ; Advertising. consumption and welfare ; Advertisings' performance in a market |
| 650 | 0|aAdvertising. |
| 700 | 1 |aAmbler, Tim. |
| 700 | 1 |aTellis, Gerard J.,|d1950- |
| 938 | |aBaker & Taylor|bBKTY|c130.00|d130.00|i1412918863|n0007277577|sactive |
| 938 | |aBaker and Taylor|bBTCP|nBK0007277577 |
| 938 | |aYBP Library Services|bYANK|n2562194 |
| 938 | |aBlackwell Book Service UK|bBBUK|nL1773623|c85.00 |
| 994 | |a01|bIBZ |