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APA Citation
McDonough, John.Egolf, Karen. (Eds.) (2003) The Advertising age encyclopedia of advertising /New York : Fitzroy Dearborn,
MLA CitationMcDonough, John.Egolf, Karen., eds. The Advertising Age Encyclopedia Of Advertising. New York : Fitzroy Dearborn, 2003. Print.
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The Advertising age encyclopedia of advertising /
editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
| Names: | McDonough, John. | Egolf, Karen. |
|---|---|
| Published: | New York : Fitzroy Dearborn, 2003. |
| Topics: | Advertising - Encyclopedias. | Reclame. |
| Related Information: |
Publisher description |
| Tags: | Add |
| Physical Description: | 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cm. |
|---|---|
| Includes: | Includes bibliographical references and index. |
| ISBN: | 1579581722 |
| Review: | "The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004. |
| Other Names: |
McDonough, John. Egolf, Karen. Museum of Broadcast Communications. |
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