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Kim, W. Chan.Mauborgne, Renée. (2005) Blue ocean strategy :how to create uncontested market space and make the competition irrelevant Boston, Mass. : Harvard Business School Press,
MLA CitationKim, W. Chan.Mauborgne, Renée.Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Boston, Mass. : Harvard Business School Press, 2005. Print.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renée Mauborgne.
| Main Author: | Kim, W. Chan. |
|---|---|
| Other Names: | Mauborgne, Renée. |
| Published: | Boston, Mass. : Harvard Business School Press, c2005. |
| Topics: | New products. | Market segmentation. | Strategisch management. | Marktsegmentatie. |
| Tags: | Add |
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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