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Kim, W. Chan.Mauborgne, Renée. (2005) Blue ocean strategy :how to create uncontested market space and make the competition irrelevant Boston, Mass. : Harvard Business School Press,
MLA CitationKim, W. Chan.Mauborgne, Renée.Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Boston, Mass. : Harvard Business School Press, 2005. Print.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renée Mauborgne.
| Main Author: | Kim, W. Chan. |
|---|---|
| Other Names: | Mauborgne, Renée. |
| Published: | Boston, Mass. : Harvard Business School Press, c2005. |
| Topics: | New products. | Market segmentation. | Strategisch management. | Marktsegmentatie. |
| Tags: | Add |
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| 008 | 040903s2005 maua b 001 0 eng |
| 010 | |a 2004020857 |
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| 020 | |a1591396190 (hardcover : alk. paper) |
| 029 | 1 |aNLGGC|b267699484 |
| 035 | |a(OCoLC)ocm56421900 |
| 040 | |aDLC|cDLC|dUKM|dC#P|dBUR|dOCLCQ|dBAKER|dNLGGC|dIBZ |
| 042 | |apcc |
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| 050 | 00|aHF5415.153|b.K53 2005 |
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| 092 | |a658.802|bK49b |
| 100 | 1 |aKim, W. Chan. |
| 245 | 10|aBlue ocean strategy :|bhow to create uncontested market space and make the competition irrelevant /|cW. Chan Kim, Renée Mauborgne. |
| 260 | |aBoston, Mass. :|bHarvard Business School Press,|cc2005. |
| 300 | |axv, 240 p. :|bill. ;|c25 cm. |
| 504 | |aIncludes bibliographical references (p. [223]-229) and index. |
| 505 | 0 |aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
| 520 | |aIn a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. |
| 650 | 0|aNew products. |
| 650 | 0|aMarket segmentation. |
| 650 | 17|aStrategisch management.|2gtt |
| 650 | 17|aMarktsegmentatie.|2gtt |
| 700 | 1 |aMauborgne, Renée. |
| 856 | 41|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 938 | |aBaker & Taylor|bBKTY|c29.95|d22.46|i1591396190|n0006048638|sactive |
| 994 | |a01|bIBZ |