Staff viewKim, W. Chan.Mauborgne, Renée. (2005) Blue ocean strategy :how to create uncontested market space and make the competition irrelevant Boston, Mass. : Harvard Business School Press,
MLA CitationKim, W. Chan.Mauborgne, Renée.Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Boston, Mass. : Harvard Business School Press, 2005. Print.
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Kim, W. Chan.Mauborgne, Renée. (2005) Blue ocean strategy :how to create uncontested market space and make the competition irrelevant Boston, Mass. : Harvard Business School Press,
MLA CitationKim, W. Chan.Mauborgne, Renée.Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Boston, Mass. : Harvard Business School Press, 2005. Print.